The travel industry is the best place to make money online. Don’t think so? It’s the largest industry in the world, generating over one billion per day in revenue-yes, that’s per day.
Unfortunately, many of the travel site owners I see make a huge mistake when getting into this profitable industry. What is that mistake you ask? Simply put, they tackle subjects that are far too broad.
Let’s cut to the chase. The travel industry is very competitive on a broad scale. If you start a new travel Web site that focuses on a general topic, you’re going to have a tough time. Yes, you’ll make money, but it will be slow going.
The secret to making money in the travel industry is to specialize in a narrow field-or at least something a little narrower than a board generalized field. For instance, let’s say you want to start a travel site about Italy. Many webmasters would simply focus on “Italy travel” and being to write articles. That’s the slow boat.
Instead of creating a new travel site on the broad topic of traveling in Italy (wow, that’s a huge topic), it would be better to focus on a specific area, themed travel, activities or something else.
Here are three ideas for your next Italy travel Web site:
1. Focus your Web site on Italy honeymooning. It’s one of the top honeymoon destinations in the world.
2. You could target your new Italy travel site toward one city, Rome for instance. Your information would be very concentrated and more valuable to visitors.
3. Devote the site to Italy tours.
Before spending time and money on your next travel site, take a moment to see if it’s too broad. By focusing on a narrower topic, you may just strike gold.